Since the dawn of its invention, cars have been considered a luxury. However, in recent decades the tides have shifted and having a car to drive is no longer seen as a status of social standing, now it’s the type of car that tells the world about who you are. During my 20 years on Earth I’ve listened to the names of cars fly in one ear and out the other. Between my two brothers, my dad, uncles, friends and various boyfriends, I’d venture to say I’ve overheard hundreds of conversations about cars – none of which I was able to contribute much because to put it simply I am not a “car girl. I am the type that’s always said “as long as it can get me from point A to point B.” The names and makes of cars have never meant much to me. But that’s changed. Now there is one name that will certainly ring some bells every time I hear it- Maserati.
Maserati: A Hundred Years Against All Odds is a documentary celebrating the long, storied history of Maserati and how far it’s come since their first automotive shop opened in 1914. It takes you through the wide range of vehicles, and transformation of their brand into the world-renowned company that it is today- touching on everything from the business side to the fabulous cars themselves. The documentary follows this amazing journey and features discussions from a variety of contributors including some members of the Maserati family, as well as Maserati collectors such as Pink Floyds drummer Nick Mason.
Along the way, you’ll hear stories about their race cars, their competitors, and the first luxury cars released to public. This sweeping documentary takes you on a journey, through all the twists and turns that was (and still is) the development of the Maserati.
Through it’s masterful use of perspective and dialogue, this film allows the viewer to experience the captivating tale of Maserati. TriCoast Entertainment incorporated a century of footage, much dating back to the earliest years of Maserati’s races and shops – while also including glimpses and clips from more recent years to create an overlapping and very interactive cinematic experience.
This is also true with inclusion of both past and present figures in the Maserati story, dating back to the original family run business, to the present CEO of the company, and many loyal Maserati collectors, enthusiasts and historians, all painting a vivid picture of the love and respect for this company then and now. While some documentaries focus on the past, Maserati: A Hundred Years Against All Odds has more of a current story vibe to it, giving the documentary much more life and volume, generating a more precise view of what Maserati was in the beginning, what it is today and where it may go in the future.
The Wrap Up
As I said in the beginning, I have never been much of a car girl– but you do not have to be much of a “car anything” to appreciate the amazing story this documentary depicts. Maserati: A Hundred Years Against All Odds has not only educated me about the wonderful origin of the Maserati, it’s shown me just how much every car brand has a story- full of hardships, wins & losses, and continuous work and reinvention.
Whether you are a lover of Maserati, a lover of cars, or just in the mood to learn about something new- this film is certainly one I’d recommend to anyone. It’s left me with an immense appreciation for the legacy of the company and this luxurious automobile and will surely leave lasting impression on you.
TriCoast Entertainment will be releasing Maserati: A Hundred Years Against All Odds to digital platforms November 18th including Amazon, FANDANGO, Vimeo on Demand.